Upside Foods

Make no mistake, the human race is in desperate need of a solution to feed ourselves. The solution has to be a sustainable one, capable of protecting our fragile planet’s global environment. And we need it fast.

The elephant in the room: mass production of livestock for human consumption today uses one third of Earth’s fresh water and land surface and generates nearly one fifth of all greenhouse gas emissions. Among other negative side effects, waste from concentrated animal rearing operations known as “feedlots” repeatedly cause contamination and disease outbreaks . The mass production methods necessitated by humanity’s voracious appetite for meat are actually changing the nutrient composition of that meat in the process.

However, meat eaters aren’t likely to change their habits any time soon. It is a passionate and diverse market, 7bn people strong, and is worth $750bn globally each year. It spans a variety of meat and poultry types, flavours, textures, geographies and must cater to all cultural preferences and budgets. So far, no single plant-based protein substitute has managed to break into the mainstream as a trusted, sought after and viable alternative to buying meat.

Possibly because… none of them are actually meat.

After a careful global search, taking into consideration both taste and science, we have come to the belief that Upside Foods leads the field in finding a sustainable solution that meat eaters will actually enjoy.

Because…well, it’s real meat. Minus the inefficiency and the environmental impact of rearing and slaughtering animals.

Upside Foods has successfully produced beef, chicken and duck directly from the cells of those animals, replicating the growth process an animal’s body goes through to end up in the same place, with both flavour and texture to boot.