Habito

At Atomico, we’re on a mission to look for the most ambitious founders, the people who want to build the next leader in their category or the company that changes a fundamental component of our economy and society. The founders who want to use technology to rewire the world in favour of something better for as many people as possible.

One area we know well that is both a universal pain point, rite of passage for most consumers during their lifetime and has remained largely untouched by the software revolution is retail mortgages for homeowners.

Taking out a mortgage is the single biggest financial transaction most consumers will make in their lifetimes.

Habito have built an entirely free digital solution that analyzes over 20,000 mortgage products, across 70 lenders, in real-time. They provide automated advice through a chatbot to reduce the time spent on an application with a traditional broker by over 50%.

Their solution will also improve things for lenders. By providing access to specific customer groups and with risk assessment already completed, lenders will benefit from both lower customer acquisition costs and lower operational costs with fewer people needed to assess the risk. When we see a solution that is better for both sides of the market, to us that feels like a winning formula.