Fat Llama

At Atomico, we love to get behind companies offering solutions to the world’s biggest problems, and we also love marketplaces. In the UK’s Fat Lama, we have found both. A marketplace with a huge ambition and mission to change the future of ownership and a much-needed solution to break from the prevailing ‘take, make, use, throw’ cycle, towards one that rewards repair and reuse.

Fat Lama provides the world’s first fully insured peer-to-peer marketplace to rent almost anything.

Just as eBay emerged two decades ago to allow people to buy and sell anything, Fat Lama is fast establishing itself as the cross-category rental equivalent. The platform currently facilitates rentals of anything from film and photography gear to DJ equipment, drones, projectors, bikes, motorhomes and kayaks. Unlike other sharing platforms, Fat Lama’s risk-profiling technology has allowed it to develop a unique insurance policy which lets you rent out anything to anyone, at any time, anywhere in the world. Fully covered.