Amanda is a VP at Atomico, based in London, where she works on sourcing, due diligence, and portfolio management for early stage companies. She primarily focuses on the Nordic and Baltic markets.
Amanda Hultman
Amanda is a VP at Atomico, based in London, where she works on sourcing, due diligence, and portfolio management for early stage companies. She primarily focuses on the Nordic and Baltic markets.
I grew up surrounded by entrepreneurs
In my little hometown in the south of Sweden, not many people had a university degree but plenty had their own business. Watching people around me use the resources they had to innovate and build something of their own instilled in me a sense of grit and an entrepreneurial mindset from an early age.
I started my career on the other side of Venture
Whilst studying, I co-founded an events company and worked at an early-stage employer branding start-up. Admittedly, neither went on to be a huge success but the experiences gave me a deeper appreciation for the ups and downs of being an operator.
Most of my experience comes from the corporate world
Prior to joining Atomico I spent two and a half years at the global strategy consultancy Bain & Co. Before that, I held a combination of strategy, tech and advisory roles at EY, H&M and the Swedish Chamber of Commerce. Whilst you might think that advising large corporations is very different to advising start-ups, the process of defining a company's potential and creating a roadmap to achieve it is an equally useful exercise for any company.
Dreaming big is essential
At Atomico we are always on the lookout for industry-defining companies. Being able to keep a dual focus on defining and communicating the wider vision whilst executing on the short-term goals may be challenging, but it is nonetheless crucial and something I look for in early stage founders.
Loving what you do is even more important
I am truly passionate about my job and get the most excited when I see the spark in the eyes of a founder. That’s not to say I don’t get excited outside of work; you can find me reading, planning my next trip or on the yoga mat.
