Amanda Hultman

Amanda is an Associate at Atomico, based in London, where she works on sourcing, due diligence, and portfolio management for early stage companies. She primarily focuses on the Nordic and Baltic markets.

I grew up surrounded by entrepreneurs

In my little hometown in the south of Sweden, not many people had a university degree but plenty had their own business. Watching people around me use the resources they had to innovate and build something of their own instilled in me a sense of grit and an entrepreneurial mindset from an early age.

I started my career on the other side of Venture

Whilst studying, I co-founded an events company and worked at an early-stage employer branding start-up. Admittedly, neither went on to be a huge success but the experiences gave me a deeper appreciation for the ups and downs of being an operator.

Most of my experience comes from the corporate world

Prior to joining Atomico I spent two and a half years at the global strategy consultancy Bain & Co. Before that, I held a combination of strategy, tech and advisory roles at EY, H&M and the Swedish Chamber of Commerce. Whilst you might think that advising large corporations is very different to advising start-ups, the process of defining a company's potential and creating a roadmap to achieve it is an equally useful exercise for any company.

Dreaming big is essential

At Atomico we are always on the lookout for industry-defining companies. Being able to keep a dual focus on defining and communicating the wider vision whilst executing on the short-term goals may be challenging, but it is nonetheless crucial and something I look for in early stage founders.

Loving what you do is even more important

I am truly passionate about my job and get the most excited when I see the spark in the eyes of a founder. That’s not to say I don’t get excited outside of work; you can find me reading, planning my next trip or on the yoga mat.

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