Streetbees

We all instinctively know that human behaviour is too complex to standardise and understand with multiple-choice questions and automated analysis, but this is what most research groups still offer today. International companies need deep insight into unique drivers of human behaviour to be able to understand their customers and grow into new markets.

Which is why we invested in Streetbees.

Led by co-founders Tugce Bulut (CEO) and Oliver May (CCO), Streetbees is a London-based global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from its worldwide users on an always-on basis. With Streetbees, we have found the world’s first real-time technology-enabled customer insights platform — giving companies dynamic responses, from real customers, for a fraction of the cost and time taken by traditional incumbents.

Streetbees has fundamentally changed the way international companies can engage and understand their global consumer base enabled by mobile technology, Natural Language Processing and Machine Learning which enable it to extract insight from unstructured data (via pictures, video, chat) . We have been incredibly impressed by Tugce and Oliver’s bold vision and dedicated leadership, which has grown the Streetbees community to over 1 million users — or ‘bees’ — across 150 countries worldwide, who are actively responding using the chat-style Streetbees app to share moments from their daily lives. Giving as much, or as little, information as they like. By applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them — and predicts what they may do next.