Framer

The world’s best technology companies have a large portion of their teams in product-related activities, while Fortune 500 companies still have very few product employees. That is despite the fact that every business is now a digital business. Great product design is increasingly becoming a major predictor of success for any company — users expect outstanding experiences and those incumbents who are slow to adapt lose to new digital-first challengers. Yet the path to make great products is complex. Designers may have to use several different software platforms across any of the eight stages of building a prototype. This complexity is further compounded during handovers and feedback processes, causing great ideas to get lost between the intention and execution of interactive product ideas.

Framer aims to be the only platform that designers and product teams will ever need to collaborate to bring new, richer products to market faster. Framer is already powering product design at some of the world’s most innovative companies, including Google, Facebook, Dropbox, Twitter, and Snap with Framer.

Framer X, launched in September, is a next-generation interactive design tool for designers, engineers, product managers, and production teams. Teams involved in product can now collaborate to create, import, publish and use brand assets and interactive components created by their own teams or the larger design community. From video players, live maps and data generators to UI Kits and interactive design systems, every package in the Framer X Store is configured to work out-of-the-box, so anyone can install, drag and drop them into their designs.