Founded by Dr Maroof Ahmed (COO), Dr Sarim Siddiqui (CPO) and Dr Yusuf Sherwani (CEO)

QuitGenius

Founded in 2017 by former doctors Yusuf, Maroof, and Sarim, Quit Genius has developed market leading programmes that combine counselling, digital CBT, device based performance tracking, medication and peer support.

Addiction is destructive, but also highly complex — stemming from social and environmental factors and deeply tied to mental health. These challenges are compounded by the stigma associated with addiction, which sees less than 8% of those suffering seek treatment. And once that treatment is underway, progress is far from straightforward. Smokers report taking 15–30 attempts to quit successfully during which time long term health damage continues, and over a third of recovering alcoholics relapse in their first year post treatment.

Quit Genius enables employers to play a vital role in supporting their employees on issues of physical and mental wellness by delivering clinically validated care pathways for tobacco, alcohol and opioid addiction to the US and UK markets. Founded in 2017 by former doctors Yusuf, Maroof, and Sarim, Quit Genius has developed market leading programmes that combine counselling, digital CBT, device based performance tracking, medication and peer support.

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